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safefoodmitra.com · 2025-02-20 10:14:55
Cocoa prices have clearly made an impact, but Van de Put said he is confident Mondelēz will emerge from the crisis in a stronger position. Chocolate is still an attractive and robust category, he said, and volumes are resilient even though prices have been high. Outside the U.S., consumers’ chocolate brand loyalty is important. Mondelēz’s chocolate franchise is still growing in the high single digits, Van de Put said, driven by both global brands (Cadbury and Milka) and local/regional brands as well. To navigate the high costs of cocoa, Mondelēz has reconfigured pack sizes and prices to better meet consumer needs. It has also focused on marketing and sales execution, offering more support in emerging markets and more innovation and seasonals. The company is keeping watch on pricing, volume, consumer trends and response. It’s also working to reduce overhead and deliver cost savings through the supply chain. The company continues to ramp up the resilience and stability of the cocoa supply chain, working on risk management, sourcing improvements and farming innovations, and also looking at lab-grown cocoa alternatives. The cakes and pastries business has Mondelēz genuinely excited to parlay its experience and expertise in biscuits and chocolate into success in a $97 billion global category, which is expected to reach $125 billion by 2030.

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