McDonald’s loses crown as world's biggest fast-food chain to global giant with zero U.S. locations; here's all about the company that dethroned it.
safefoodmitra.com · 2025-03-08 10:08:41
Secret to Mixue Bingcheng’s growth
The primary plan for the company's success is built in its franchise model, with 99 % of the stores owned under franchising arrangements, as per the report. Much of its income comes from food materials, equipment, and packaging sales to franchisees, the report added.
Mixue Bingcheng’s success doesn’t translate to revenue
Mixue Bingcheng has outperformed McDonald's in terms of locations worldwide, but it still falls behind in revenue comp ..