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safefoodmitra.com · 2023-10-27 09:57:41
The Food Safety and Standards Authority of India (FSSAI), which has recently come out with a set of standards for this premium rice variety, has launched a nationwide awareness campaign in association with the industry to promote the quality standards. “We have been receiving complaints, particularly from rural areas, against adulterated basmati rice and duplicate brands. We have alerted all our field officers to collect samples from supermarkets and retail outlets frequently and send them for testing,” G Kamala Vardhana Rao, Chief Executive Officer of FSSAI, said. Addressing the 10-city national roadshow - Basmati Rice - No Compromise - virtually on Thursday, he said the authority had set the standards for basmati rice for the first time in August 2023. “The consumption of basmati rice is increasing. So there is a need to ensure quality standards are conformed to. The standards cover quality, flavour, aroma, texture, and moisture,” he said. Domestic offtake Ayush Gupta, Business Head of KRBL Ltd (a leading exporter of basmati rice), said the country produced about 7.5 million tonnes of basmati rice. “Of this, about 4.5 mt are exported and the remaining 3 mt are consumed domestically. While the hospitality sector consumes 60 per cent of the 3 mt, the remaining quantity (about 1.8 mt) is consumed by individual consumers,” he said.

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