How a Chinese company beat Starbucks, McDonald’s to become world’s largest fast-food chain.
safefoodmitra.com · 2025-03-06 09:11:00
Mixue’s menu features signature ice cream cones, various flavors of bubble tea, and a special lemonade, making it a favorite for budget-conscious consumers. Notably, the company has become China’s largest buyer of lemons, according to a Wall Street report.
The secret to Mixue’s success lies in its affordability. With most items priced under $1 (around Rs 87), Mixue has attracted a massive customer base, especially amid China’s economic slowdown. The chain’s rapid expansion has also been led by its low franchise fees, enabling small investors to join the brand.