Union Govt sets up committee to tackle ‘misleading’ advertisements on processed foods
safefoodmitra.com · 2025-02-08 09:37:50
“The committee shall focus on identifying misleading publicity, recommending regulatory frameworks, and ensuring effective communication to protect consumer rights and promote transparency and positive aspects of the processed food sector,” it states.
The committee’s scope of work includes examining existing advertisements labels, and promotional practices of processed food products, recommending amendments or new frameworks to address gaps in regulation and enforcement, and developing new guidelines.
Among the 19 members of the committee are the Minister of State for Food Processing Industries, Food Processing Industries secretary, Consumer Affairs secretary, FSSAI chairman, APEDA chairman, and representatives of industry chambers — FICCI CII and ASSOCHAM. Besides, the committee also has representatives of other industry organisations like the All India Food Processors’ Association, Federation of Sweets & Namkeen Manufacturers, Indian Beverage Association, and Plant Based Food Industry Association.