Coca-Cola’s Label-Less Packaging Set to Transform the Beverage Industry
safefoodmitra.com · 2024-02-01 10:01:07
This remarkable endeavor not only demonstrates a commitment to environmental stewardship but also carries the potential to transform the packaging landscape, benefiting various commercial industries in the process.
The concept is as ingenious as it is groundbreaking. Coca-Cola has chosen its iconic Sprite brand as the vanguard of this innovation. By eliminating traditional labels from Sprite bottles, the company aims to significantly reduce the environmental impact associated with label production, application, and disposal.
This bold move represents a remarkable step towards a more sustainable future, one where product packaging can coexist harmoniously with the planet.
We want to help create a future where plastic drink packaging will always have more than one life. Labels contain valuable information for consumers, but with the help of technology we can now trial other ways to share this information while reducing the amount of packaging we use. Going label-less might seem like a small step, but it is one of several ways we are exploring making recycling easier, minimising waste, and minimising the impact of our packaging on the environment.